WHAT IS TYPOGRAPHY?
WHAT IS TYPOGRAPHY?
Typography
is all about text. It is very important element in designing. Typography is
style or appearance of text. It is an art of arranging text & lay outing in
an appealing manner.
Anatomy of Text
Typography
is everywhere we look.
In the
books we read, on the website we visit, even on everyday life. Street signs,
stickers & Product Packaging Advertisement either in Print media or digital
media.
Common Types of Fonts
Serif Fonts
Have
little strokes attached to the letter and give it classic look. It’s a good
choice for traditional projects & commonly used in print publications like
Magazines & news Papers.
Sans serif Fonts
Don’t have
extra strokes or serifs, also known as “without serif”.
This
type of fonts are more clean & modern, hence it can be read easily on
computer screen, tablet & mobile.
Display fonts
Comes in many different styles like script, all caps,
blackletters, and fancy fonts. They are decorative fonts used for small amount
of text. They are best choice for titles & headers and Graphics based
designs.
How to select correct font for design
When you
have to decide which font should use for this design.
First
you should understand what types of your Project is …?
If you are working on Greeting cards you
should use decorative fonts.
If you
are working on a hoarding design or banner, you should use simple display fonts
that can be visible and readable from distance.
For
selecting fonts for a project- Less is more…
You
should use one or two fonts per project. Try to use in different style, size
& weight.
You should also know some points about text.
Contrast
You can
use opposite looking fonts.
Tall
with Short
Bold
with Light
Decorative
with simple
Serif
with sans serif
Hierarchy
Used to
guide the readers eye to whatever is most important. We Use different levels
for arranging text.
Like
Headings
Sub
Headings
Sub Text
Body
Text
Leading
The
space between lines, also known as line spacing.
Too
tight
Or
Too Lose
Can
create problem in reading, default is okay.
Tracking
It is
called space between characters, also known as character spacing.
Use
condensed or expand depending on your needs.
Kerning
Kerning
is space between special pair of characters, used to best fit characters.
Font size
12
Points = 1 Pica
6 Pica=
1 Inch
72
Points will be 1 inch.
You can
download fonts from free websites & also from paid websites.
Typography Part-II
Typeface Vs Fonts
What is font family?
Free
fonts website Links
Typography Part-II
Imagine if
all the text in websites, Products, Books & everywhere look same, it will
look very boring.
To make
our design more attractive, we use different typeface & fonts.
Typeface Vs Fonts
Typeface
is a set of letters, numbers etc of a particular design used in designing &
Printing. The design can include variations, such as extra bold, bold, regular,
light, italic, condensed, extended etc. Each of these variations of the typeface is font.
What is font family?
A font
family is a set of fonts that have a common design.
watch this class on youtube
https://youtu.be/cmttNsUr6m8
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